What ad budget is needed?

For a local service in Sofia, €300–750 a month usually gives enough data to optimise. Less works, but takes longer to learn what pays off.

How are results reported?

By cost per enquiry and number of enquiries, not impressions and CTR. If tracking is broken, we fix that first.

Do you work with an existing account?

Yes, and it is usually better — account history has value. We start with an audit and report before changing anything.

Who owns the account?

You do. The account and its data stay yours if we stop working together.

Google Adsmeasured in leads

Q: How much does Google Ads management cost?

From €250 a month for an account with up to three campaigns. Ad spend is paid directly to Google.

Advertising measured in enquiries, not clicks.

Price from €250/month

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In short

Google Ads management from GambIT starts at €250 a month plus the ad budget you pay Google directly. It covers an audit, correct conversion tracking, campaign structure by service, negative keywords and a monthly cost-per-enquiry report. For a local service in Sofia, around €300–750 a month in ad spend usually gives enough data to optimise.

The most common problem in accounts we inherit is not budget but broken conversion tracking — so nobody knows which terms bring clients. Our first job is always the tracking.

What it includes

01Audit of the existing account
02Correct conversion tracking
03Campaign structure by service and intent
04Negative keywords and traffic filtering
05Ads and landing pages tested against each other
06Performance Max and Shopping for stores
07Monthly report with cost per enquiry

Google Ads: pricing

from €250/month

The €250 a month fee covers managing an account with up to three campaigns. Ad spend is paid directly to Google and stays fully under your control.

What affects the price

01Number of campaigns and channels (Search, Shopping, YouTube, Display)
02Ad budget — large budgets are priced as a percentage
03Need for new landing pages
04Selling in several countries or languages

All prices

How it works

011 week
Audit
We review the account, tracking and landing pages and tell you what we find before changing anything.
021 week
Tracking
Forms, calls and purchases are recorded as conversions — otherwise optimisation is blind.
031 week
Campaign structure
Campaigns by service, keywords by intent, negatives and ads built on real advantages.
04Weekly
Optimisation
Search terms, bids, ads and landing pages — judged by cost per enquiry, not per click.