Blu Bay Hotel Sozopol
Boutique luxury and seaside relaxation in the heart of the Old Town.
Services provided
- Exely Booking Integration
- Digital Ad Campaigns
- Conversion Optimization
- Complex UX Architecture
The task was to create a large-scale website with multiple detailed pages covering every aspect of the hotel. The client required not only a visual presentation, but also a powerful technical solution for direct sales that would minimize commissions to external platforms (OTA) and retain visitor attention.
Design philosophy: Minimalism, Natural materials and Sea panorama
We developed a complex structure with rich content and integrated the professional **Exely** system. This enabled real-time reservation synchronization and use of marketing tools to retain users (Growth Tools). We also launched targeted advertising campaigns that drive traffic directly to the booking module.
Divulge W900
Elegant serif font for headings conveying class, combined with modern sans-serif for easy readability across numerous pages.
Exely Integration
Full integration of Exely Booking Engine for direct reservations and inventory management.
Smart Pop-ups
Marketing tools (Retargeting/Growth Tools) with promotions to reduce user abandonment.
Advertising Campaigns
Management of Performance marketing campaigns leading to special offers on the site.
Detailed Structure
Rich information architecture with separate pages for each room, restaurant and service.
Pet Friendly Info
Information block about the pet policy – a key advantage of the hotel.
Information architecture and key screens.
- Restaurant
- Bar
Responsive design that looks flawless on any device.
