Към основното съдържание

Boca Grande

Two locations, one philosophy: Sozopol and Boyana in digital sync.

ClientBoca Grande Group
RoleUI/UX & Multi-Location Strategy
Year2024
Boca Grande — Two locations, one philosophy: Sozopol and Boyana in digital sync.

Services provided

  • Multi-Location Gateway
  • Digital Menu Architecture
  • Table Reservation System
  • Event Calendar Integration
01 / The Challenge

Boca Grande operates in two radically different environments – the seaside atmosphere of Sozopol and the urban coziness of Boyana (Sofia). The challenge was to unite these two worlds in one website without confusing the user. We had to create an intuitive 'Gateway' (entry point) that clearly separates traffic from the beginning, directing guests to the right menus, events and reservation forms for the specific location.

Landing Page: Elegant choice between two destinations

Landing Page: Elegant choice between two destinations

02 / The Solution

We developed a location selection home screen that serves as a visual portal. After the selection, the design and content adapt dynamically – the Sozopol menu emphasizes seafood, while that for Boyana highlights the signature cuisine suitable for the capital. We kept the overall 'dark' aesthetic, but with subtle differences reflecting the character of each place.

03 / Color palette
Deep Burgundy#470107
Gold Accent#e4c590
Blue Accent#3d6485
Crisp White#FFFFFF
04 / Typography

Tylosaurus & Open Sans

Expressive serif font for headings, combined with minimalist sans-serif for readability.

Boca Grande — типография: Tylosaurus & Open Sans
05 / Features

Location Gateway

Interactive home screen for choosing between 'Boca Grande Sozopol' and 'Boca Grande Boyana'.

Adaptive Menu

Digital menu that loads different content and prices depending on the selected location.

Dual Locations

Integration with Google Maps for navigation to both the Marina in Sozopol and ul. Boyana, as well as automatic SMS for reservation booking.

06 / Sitemap

Information architecture and key screens.

├──Entry (Location Selection)
    ├──Home (Sozopol / Boyana)
      ├──Menu
        ├──Chef
          ├──Contacts
            Home Boyana
            Chef - Boyana
            Home Sozopol
            Chef - Sozopol
            07 / Responsive design

            Responsive design that looks flawless on any device.

            Boca Grande на десктоп
            Boca Grande на лаптоп
            Boca Grande на таблет
            Boca Grande на мобилен телефон
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