От Рила
A dairy whose main competitor is distrust of the word 'traditional' on a label.
Services provided
- Brand Presentation
- Product Range
- Photography Direction
- SEO
Every dairy in Bulgaria prints 'traditional' on the packaging, so the word has stopped meaning anything. The buyer paying more wants to know where the milk comes from and who handles it — and that does not fit on a label.
A dairy whose main competitor is distrust of the word 'traditional' on a label.
We built the site around provenance: where the milk comes from, how it is made, what goes into the product and what does not. Products come after the story rather than before it, because in this category trust is bought first.
PT Sans
A typeface with solid Cyrillic and a calm character — legible for an older audience without looking dated.
Milk provenance
Where it comes from and who handles it.
Product range
Presented after the story, not before it.
How it is made
What goes into the product and what does not.
Where to buy
Where the products are stocked.
Information architecture and key screens.
Responsive design that looks flawless on any device.
