Moarén
A jewellery store where the product is browsed in two incompatible ways.
Services provided
- E-commerce Development
- Collection Architecture
- Product Photography Direction
- SEO
A jewellery buyer arrives in one of two ways: one knows they want earrings, the other is looking for 'something for every day' and has no idea which category that is. A catalogue organised around only one of those loses half the visitors.
A jewellery store where the product is browsed in two incompatible ways.
We built two parallel navigations over the same catalogue — by collection (Everyday Diamonds and the rest) and by category (earrings, necklaces, bracelets, rings). Product pages carry both material and carat, because with lab-grown diamonds the question 'is it real' always comes up.
DM Sans
A low-contrast geometric sans-serif — neutral enough not to compete with the jewellery photography, which carries all the visual weight.
Two navigations, one catalogue
By collection and by category, for both kinds of buyer.
Material and carat
Specifications sit on the product page, not buried in the description.
Everyday Diamonds collection
A separate entry point for the most-searched line.
Bilingual store
Bulgarian and English for international orders.
Information architecture and key screens.
Responsive design that looks flawless on any device.
