Masla BG
Official Shell partner and leader in lubricant distribution.
Services provided
- B2B Platform Design
- Lead Generation Strategy
- Product Catalog Architecture
- Multi-language Integration
The client needed a digital transformation of their B2B business with high-quality oils (Shell, John Deere, Fuchs). The main challenge was to organize a huge catalog of technical specifications and facilitate the ordering process for business clients who are not looking for a standard online store, but a partner and consultation.
Concept: Industrial power and Shell brand trust
We created a platform focused on lead generation. Instead of a standard 'cart', we integrated intelligent forms for direct contact and consultation. The visual language uses Shell colors to build authority, and categorization is optimized for quickly finding products for industry, transport and agriculture.
Modern Sans-Serif
Clean and professional font that provides excellent readability for technical data and product specifications.
Lead Gen Calculator
Specialized form on the homepage for quick inquiry by category (Industry, Transport, Agriculture).
Product Catalog
Large-scale structure with categories and subcategories for different industries and brands (Shell, John Deere).
Promo Module
Section for current offers with visualization of barrels and prices, encouraging immediate ordering.
Multi-language
Full localization (BG/EN) for serving international partners and clients.
Blog & News
Educational section for technical oil specifications, improving SEO ranking.
Information architecture and key screens.
Responsive design that looks flawless on any device.
