Elfidia
A language school whose site has to convince the parent, not the pupil.
Services provided
- Course Catalogue
- Enrolment Flow
- Parent-first UX
- SEO
The decision is made by a parent comparing three schools in one afternoon, with a single question: is this right for my child, in their grade, on my schedule.
A language school whose site has to convince the parent, not the pupil.
We arranged courses by school grade — 1 through 12 — rather than by level, because that is how a parent thinks. Each programme shows schedule and format before price, so the comparison takes a minute rather than a phone call.
Open Sans
A widely available, calm typeface for parents reading on a phone between two errands.
Courses by grade
Grades 1 to 12, the way a parent thinks.
Schedule before price
The first real filter in the decision.
Programmes
Format and duration in one place.
News
Exams, deadlines and enrolment.
Information architecture and key screens.
Responsive design that looks flawless on any device.
